A kid imagines what 2022 has in store for us...

Agency: TBWA Belgium


To make up for a horrible 2020, last year McDonald’s® decided to celebrate Christmas for 30 days. But guess what: 2021 didn’t really deliver either. So that’s why our favorite family restaurant is turning the end of the year into a great big party once again, with “30 Days of Christmas”. Because we all must make the best of it right now.
In the film that launches this end-of-year campaign, McDonald’s® and TBWA check back in with Juliette. You know, the cheeky girl who told us all about how she lived through her COVID year? Well, this year she’s looking ahead. Because all the bad news of the last years clearly made her and her two friends think. With their imagination running wild into a gloomy and dark side! We see a meteorite plummeting onto earth and the world being taken over by aliens and robots. Will it actually happen? Let’s wait and see. But what we do know is that this whirling winter disaster film will make us forget our troubles for a moment.

This professional campaign titled 'A kid imagines what 2022 has in store for us...' was published in Belgium in November, 2021. It was created for the brand: McDonald's, by ad agency: TBWA Belgium. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted almost 2 years ago by Jeremie Goldwasser of TBWA Belgium.


Advertising Agency: TBWA Belgium, Brussels, Belgium
Copywriter: Regine Smetz
Art-Director: Tom Cole
Creative Director: Jeremie Goldwasser
Executive Creative Director: Jeroen Bostoen
Account Director: Elien Onclinx
Client Service Director: Geert Potargent
Account Manager: Marie Buyens


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