A New Legacy To Protect

Agencies: Kingdom Digital Imagineers Film


Dettol Malaysia and agency partner Kingdom Digital offer their tribute to Malaysia's unsung heroes—the firefighters this Merdeka Day. In a heartwarming short film, 'A New Legacy to Protect,' they unveil a poignant story through Syed Shahril Anuar, a firefighter, as he reflects on his father's legacy and commitment to safeguarding the nation.

The campaign is a touching narrative about the often-overlooked heroes and their unwavering dedication to protecting lives. The film's message goes beyond gratitude; it calls for unity, urging Malaysians to unite, care, and work for a better society. As Syed Shahril Anuar aptly puts it, every Malaysian can be a hero by embracing this shared responsibility.

This professional campaign titled 'A New Legacy To Protect' was published in Malaysia in August, 2023. It was created for the brand: Dettol, by ad agencies: Imagineers Film and Kingdom Digital. This Digital and Film media campaign is related to the Health and Household Products industries and contains 5 media assets. It was submitted about 1 month ago.


Client: Dettol Malaysia
Marketing Manager of Malaysia, Singapore & Vietnam: Jill Yeap
Brand Manager of Malaysia, Singapore & Vietnam: Phoebe Tay

Agency: Kingdom Digital
Strategy Planning: Edmund Lou
Creative: Lee Ker Shin, Siew Woon Ting
Content: Charmaine Loh, Lily Omar
Servicing: Nicholas Low, Edvin Chin, Lim Tan Ting

Production House: Imagineers Film x 9moon
Executive Producer: Reuben Kang
Creatives: Reuben Kang, Daniel Mok
Director: Boon Wai
Assistant Director: Qabir Singh
Producer: Irwin Oon
L.P: Fiona Chin
DOP: Boon Wai, Jon Cheah
Lighting Tean: Jaden Hew, Victric
Make Up Artist: Yuki Ng
Production Assistants: Hilary Yong, Hugh Lim
Editors: Jon Cheah & Boon Wai


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