Ronald McDonald House Charities

Ads for good

Agency: DDB


Ads for good, was the campaign through which the Ronald McDonald House Foundation managed to convert, for the first time, the advertising guideline of important advertisers in the country into a donation. Creatively obtaining the economic funds necessary to continue supporting hundreds of families with low-income children who are fighting cancer in Ecuador.

This professional campaign titled 'Ads for good' was published in Ecuador in November, 2020. It was created for the brand: Ronald McDonald House Charities, by ad agency: DDB. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 2 years ago by Director Creativo: Sergio Moraga of Paradais DDB.


Advertising Agency: ParadaisDDB, Guayaquil, Ecuador


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