Bring back the energy

Agency: DDB

Bring back the energy


Sometimes you don't know what you had until it's gone. This was the experience an elderly woman had after selling her beloved Golf. Her life became sad, and everything reminded her of the good times she had with her Volkswagen. In the end, there was only one thing that could bring back her energy: the all-electric GTX driving experience.

This professional campaign titled 'Bring back the energy' was published in Germany in December, 2022. It was created for the brand: Volkswagen, by ad agency: DDB. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted 10 months ago by Executive Creative Director: Thomas Koch of DDB Germany.


Lead-Agency: DDB Berlin @ Team VOLTAGE

CCO: Tim Wettstein
Executive Creative Director: Thomas Koch
Creative Director: Heitor Buchalla
Concept: Heitor Buchalla, Chiara Chessa
Junior Art Director: Elisabeth Miller
Copy: Tobias Natterer
Head of Production: Jens Mecking
Account Directors: Josef Höhnow, Anne Mahncke
Senior Account Manager: Alina Hoefert
Junior Account Manager: Gil Voigt de Oliveira

Zauberberg Productions
Director: Jakob Grunert
DoP: Jan David Gunther

Music: DaHouse

Client List

Director Brand Strategy & Customer Insights Brand VW: Dr. Gilbert Heise
Head of Electro Mobility Communication Volkswagen AG: Mirja Schneider
International Advertising eMobility Campaigns – Volkswagen ID: Jan-Erik Franz
International Advertising eMobility Campaigns – Volkswagen ID: André Schmiedgen
International Advertising eMobility Campaigns – Volkswagen ID: Hendrik Bonsack

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