Agency: Joe Public


Artificial intelligence is playing an increasingly significant role in our daily lives. Mostly positive, with useful tools like ChatGPT and MidJourney. But the fear that AI will one day turn on us, is growing every day. In a fun commercial for Dutch insurer OHRA this scenario becomes reality: a silly argument with an AI chatbot turns into a dramatic horror scenario.

This professional campaign titled 'Chatbot' was published in Netherlands in October, 2023. It was created for the brand: OHRA, by ad agency: Joe Public. This Film medium campaign is related to the Insurance industry and contains 1 media asset. It was submitted 1 day ago.


OHRA: Brenda Gerritsen, Leonore van Knippenberg, Twan Cijnssen, Sharon Mos, Nynke Nijkamp
Agency: Joe Public Take-away Advertising
Creative directors: Ruben van Dijk, Mats Wilke
Strategy planning: Thecla Schaeffer
Account: Jolies van Rijn, Maaike van ‘t Klooster
Design: Jeroen Icks
Agency producer: Merel Groenenboom, Dylan Driessen
Film production company: Holy Fools
Producer: Wikke van der Burg, Koen van der Knaap
Director: Jelle de Jonge
Production design: Pieter Christiaan
DOP: Robbie van Brussel
Edit: MRTN
Online: Ton Habraken
Grading: Crabsalad
Sound: Public Audio
Animation: Colorbleed
Media: Mindshare

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