Concrete Plus

Construction's feminine tools

Agency: Grow Egypt


This campaign was Launched on International Women's Day, as some simple construction tools bear a feminine name in slang Arabic, We decided to appreciate all of the anonymous female-named tools at construction sites, They stood beside our workers there for a long time, but no one realized them or thanked them enough, so we did!

This professional campaign titled 'Construction's feminine tools' was published in Egypt in March, 2023. It was created for the brand: Concrete Plus, by ad agency: Grow Egypt. This Design medium campaign is related to the Other industry and contains 3 media assets. It was submitted 24 days ago by Creative Director : Ahmed Essam of GROW.


Creative Concept / Copywriter: Ahmed Essam
Designer: Milad Mouneer


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