Ehsas El Wahsh Advertising Campaign


Project Overview:
An unofficial advertising campaign project for RedBull
aimed at athletes and it will make you feel like a monster
when you drink it.( إحساس الوحش)

Target Audience:

social class : A/B
genders: both genders of an athletes.
age: 20-45

Advertising mediums:

TTL: social media advertising ( mediums : Instagram )
ATL: Billboards advertising ( mediums : Sport Stadiums)

The art direction that I used is the idea of ​​​​the feeling of the monster إحساس الوحش
that you will get as an athlete from RedBull, and the idea is inspired by the brand insights,
which is the bull in the RedBull logo, and I also used
a yellow background of the brand colors.

This student campaign titled 'Ehsas El Wahsh Advertising Campaign ' was published in Egypt in November, 2022. It was created for the brand: RedBull, . This Design, Outdoor, and Print media campaign is related to the Fitness, Media, and Sports industries and contains 2 media assets. It was submitted 11 months ago by Junior Graphic Designer : Mohamed Senousi.


Art Director: Mohamed Senousi
Copywriter: Mohamed Senousi


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