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MG Motors

Everything and nothing like an SUV

Agency: DDB


HS will definitely give you the wrong first impression, from the outside it’s a cool looking SUV, with the right ground clearance and boot space, yet the moment you step inside that’s when you are truly flabbergasted. With it’s unexpected premium material, sporty seats , the feel of the alcantara, leather paddings and not to forget the red button sitting right under your finger tips, completely transforming the car from the normal SUV you thought it was to the real face of craziness it’s been hiding underneath. It’s a mix of personalities that leaves you confused.. what is this car!

This professional campaign titled 'Everything and nothing like an SUV' was published in Egypt in April, 2022. It was created for the brand: MG Motors, by ad agency: DDB. This Film medium campaign contains 1 media asset. It was submitted over 1 year ago by Creative Director: Sherif Doss of Tarek Nour Advertising.


Advertising Agency: DDB Egypt, Cairo, Egypt
Creative Director And Director: Ahmed Hamdalla
Creative Director And Director: Sherif Doss
Dop: Victor Credi
Vfx: Monkeys
Production House: The Talkies
Editor: Ahmed El Sherbini
Colorist: Karim Mira
Ceo: Basel El Deeb
Account Director: Dalia Khairy
Account Manager: Karim Abu Eldahab
Executive Producer: Shady Amir
Sound Designer: Khaled Hamdy
Stylist: Nada Khedr

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