Fridge hacking

Agency: DDB


Don't be an "Anda-loser", be "Mayo-Nice" for the environment. Instead of a classical campaign to promote correct recycling of fridges, we created an own sauce brand that slipped into peoples fridges as a constant reminder.

This professional campaign titled 'Fridge hacking' was published in Belgium in June, 2021. It was created for the brand: Recupel, by ad agency: DDB. This Direct medium campaign is related to the Electronics, Technology and Public Interest, NGO industries and contains 1 media asset. It was submitted over 2 years ago.


Advertising Agency: DDB, Brussels, Belgium

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