MSP Steel


Agency: SoS Ideas


MSP Steel, an Integrated Iron and Steel company based out of Chattisgarh, India, has a vision of being ‘the most admired nation builder’. MSP structural steel, partners in developing projects like bridges, flyovers, electric poles, communication towers, automobiles and many more to support the lives of billions of people. Objective was to create a unique visual impact that helps register MSP Structural Steel in the minds of people. While most brands would showcase their mega projects, but we used the creative device of human acrobatic formation to create infrastructural projects that impact and support the lives of people. This goes a long way in showing that nation building, is more than building structures, it is about building lives.

This professional campaign titled 'HUMAN STRUCTURES' was published in India in January, 2022. It was created for the brand: MSP Steel, by ad agency: SoS Ideas. This Print medium campaign is related to the Industrial, Agriculture industry and contains 3 media assets. It was submitted over 1 year ago by Creative Director: Kamalika Ganguli of Sos Ideas Pvt. Ltd.


Advertising Agency: SOS Ideas, KOLKATA, India
ECD & Co-Founder: Souvik Misra
ECD & Co-Founder: Soubhik Payra
Creative Director (ART): Niladri Deb
Creative Director (COPY): Kamalika Ganguli
Vp: Kusumasab Mitra
Group Brand Manager: Mayuree Dutta
Senior Account Executive: Saptaswa Mukerjee
Post Production: Malay Roy
Photographer: Ronnie Sequeira


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