Gift of Life

Inextricable Patient-Donor Bond

Agencies: Unsaid Studio DDB


Gift of Life has enlisted the talents of DDB and Unsaid Studio to deliver a poignant campaign with design at its heart. Promoting blood donations to the not-for-profit, it celebrates the unbreakable link between a patient and their donor.

The campaign utilises shared letters in the names of blood donors and recipients to visualise the lifelong bond between them, adding weight and a human element to what is often anonymous. Through this simple concept, it neatly encapsulates a complex bond between individuals in one poignant symbol.

DDB tasked Unsaid Studio with creative exploration through motion and design to bring the campaign idea to life. Complementing the bold central concept, the studio opted for a black and white colour palette and a single font. Shown amidst the busy screens of Times Square and the dense pages of The Washington Post, the campaign stands out for its profound simplicity amongst the visual noise.

This professional campaign titled 'Inextricable Patient-Donor Bond' was published in United States in June, 2023. It was created for the brand: Gift of Life, by ad agencies: DDB and Unsaid Studio. This Integrated and Outdoor media campaign is related to the Public Interest, NGO industry and contains 6 media assets. It was submitted 3 months ago.


Production Company: Unsaid Studio
Director: Doug Bello
ECD: Tom Alex Buch
Executive Producer: Keka Petrich
Animator: Pablo Porto
Modelling: Luciano Nader
Producer: Marina Parreira

Agency: DDB
CCO: Mat Bisher
Creative Director: Mussashi Shintaku, Vinicius Fernandez
ECD: Paulo Junger
Producer: Maya McGauley
Head of Production: Teri Altman


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