Agency: PS21


There are 516,000 recipe videos on YouTube that promise to teach you how to cook Colonel Sanders original recipe. KFC, proud of the effort that fans, copycats and foodies have put into trying to copy the original recipe, has decided to reward the effort and time invested with authentic chicken KFC.
KFC has created a website that will allow people to exchange amateur recipes for chicken cooked following Colonel Sanders original recipe. A link converter will transform KFC recipe URLs on YouTube into authentic KFC products. Simply enter one of the 516,000 links on the web and the URL will automatically turn into a code to be redeemed at any KFC restaurant. Each URL will be redeemable for a limited number of coupons, so people will be able to search the web for different versions of the recipe to exchange links for chicken.

This professional campaign titled 'KFCopypaste' was published in Spain in October, 2021. It was created for the brand: KFC, by ad agency: PS21. This Digital medium campaign is related to the Food industry and contains 2 media assets. It was submitted almost 2 years ago by PS21: Rebeca of PS21 DESIGN STRATEGY, S.A..


Advertising Agency: PS21, Madrid, Spain


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