Icy Hot

Kid Shaq

Agency: Terri & Sandy

Kid Shaq

Kid Shaq

Kid Shaq

Kid Shaq


Basketball icon and longtime Icy Hot spokesman Shaquille O’Neal is making his directorial debut via the launch of the topical pain relief category’s first product made especially for children: Icy Hot™ Kids. Created through a collaboration with independent agency Terri & Sandy (Icy Hot’s AOR), the humorous new national advertising campaign titled “Kid Shaq” features Shaq as an injury prone spokeskid, and co-director alongside Emmy winning director Vincent Peone.

This professional campaign titled 'Kid Shaq' was published in United States in September, 2023. It was created for the brand: Icy Hot, by ad agency: Terri & Sandy. This Digital, Film, and Integrated media campaign is related to the Health industry and contains 4 media assets. It was submitted 5 days ago.


Creative Credits
CLIENT: Icy Hot (Sanofi S.A.)
CAMPAIGN: “Icy Hot Kids”

CLIENT: Sanofi

AGENCY: Terri & Sandy
Co-Founder & Co-CEO: Sandy Greenberg
Co-Founder & Co-CEO: Terri Meyer
Creative Director, Art Direction: JP Gomez
Creative Director, Copywriting: Chris Cannon
Associate Creative Director, Art Direction: Keegan Sanford
Associate Creative Director, Copywriting: Jeff Marois
Executive Producer: Michelle Strank
Group Account Director: Lauren Rubenstein
Account Supervisor: Katie Reynolds
Account Executive: Zoe Zimman
Sr. Director of Digital Strategy: Bryce Mathias
Head of Strategy: Tracy Chapman

CLIENT: Sanofi, Icy Hot

Chief Marketing Officer, CHC: Claudine Patel
Senior Portfolio Lead: Vincent Balagat
Portfolio Lead, Pain & Sleep: Jessica Scholl
Head of Content & Creative Excellence: Bill Ulrick
Sr. Brand Manager: Amber Almezy
Associate Brand Manager: Mary Kate Mahoney
Production Consultant: Cheryl Ward


Influencer: Shaquille O’Neal
Influencer: Lucille O’Neal


Director(s): Shaquille O’Neal and Vincent Peone
Executive Producer: Mike Parris
Executive Producer: Colin Smeeton
Executive Producer: Jeremy Castro
Executive Producer: Danny McLaughlin
Line Producer: Brian Bennhoff

Editor: James Boger
Managing Director, Post: Corwin Carroll
Head of Post: Brian Keegan
Post Producer: Kanika Oung

Pizzaria da Vinci


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