To celebrate the opening of the 13th branch of Burger King in Iraq, we introduced a unique concept for announcing the opening thru the approach of "Fake Out of Home" (FOOH).
We used the front side of the Grand Majidy Mall - where the new branch is located - as a big billboard, making it look like a cool part of the city and picturing people walking by and seeing the Burger King crown which prompts them to engage in a second.
In Iraq, where new and creative advertising is not very common, Burger King Iraq's FOOH campaign has set a new high standard in the industry. This campaign has sparked conversations online and in person and is a major achievement in advertising.
This professional campaign titled 'Levant's First Fake-Out-Of-Home' was published in Iraq in September, 2023. It was created for the brand: Burger King Iraq, by ad agency: Brodmann. This Content, Digital, and Outdoor media campaign is related to the Food industry and contains 1 media asset. It was submitted 1 day ago.