Nike Pixo Typeface

School: Miami Ad School Brasil


"Pichação" and Graffiti has been part of the urban landscape of large cities for many years, as well as the visual universe of Nike. This typographic design is inspired by several Nike campaigns that prove this fact. In all of them, the street lettering always appears in a supporting role, often empowering the 'look and feel' of campaigns and products but going unnoticed. Why not bring the essence of the streets to the protagonism of the most relevant brand in popular culture through typefaces, letters and words?

The typography's shapes and curves were inspired by 2 main elements: the vertical “picho” - made with sprays and paint rollers, and by Nike's visual essence: the Swoosh. The final result represents the union of the brand essence with the streets culture essence, through a single typographical family that works in both universes (real and graphic).

Three different weights were developed for the type family: Light + Regular + Bold. In this way, it is possible to expand the street’s universe in different typographic compositions for campaigns and products.

Letters + Numbers + Symbols. That's all 'pichadores' need to make themselves visible in society, and that's how the protagonism of the streets will no longer go unnoticed.

This student campaign titled 'Nike Pixo Typeface' was published in Brazil in August, 2023. It was created for the brand: Nike, by ad school: Miami Ad School Brasil. This Design medium campaign is related to the Fashion and Sportswear industries and contains 10 media assets. It was submitted about 1 month ago.


School: Miami Ad School Brasil
Designer: Fernando Curcio
Tutor: Paulo Andre Bione


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.