Agency: DDB


Even in the modern society, breastfeeding is still seen as a provocation or an inappropriate act. Yet it is the most natural and logical way for a mum to feed her baby.
The association VBBB, which supports and encourages breastfeeding, has developed a print and OOH campaign with DDB Brussels that reminds everyone that breastfeeding is just feeding a baby and nothing more.

This professional campaign titled 'Plates' was published in Belgium in August, 2021. It was created for the brand: VBBB, by ad agency: DDB. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted about 2 years ago.


Advertising Agency: DDB, Brussels, Belgium
Creative Director: Kwint De Meyer
Client Contact: Els Flies
Creatives: Simon Detournay, Célestin Metens
Account Management: Molly Waeytens
Photographer: Antoine Melis


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.