Ridiculously wrong or ridiculously good?

Agency: Wunderman Thompson Spain


Heinz launches Tomato Ketchup Pasta Sauce in new creative campaign ‘Ridiculously wrong or ridiculously good?’ from Wunderman Thompson Spain

Heinz debuts new ketchup-based pasta sauce with provocative campaign, sparking controversy among pasta lovers, developed in partnership with Wunderman Thompson Spain.

Italians look away now. Ketchup on pasta is a culinary debate that polarises social media like no other. It only felt right that Heinz, creators of the world’s most famous ketchup, and of a new range of ‘ridiculously good’ pasta sauces, weighed in. Introducing Heinz Tomato Ketchup Pasta Sauce, a new pasta sauce made with real Heinz Ketchup.

The limited-edition sauce is an exclusive recipe made with sun-ripened Italian tomatoes and combining rich tomato sauce with the iconic taste of Heinz Tomato Ketchup, creating an irresistible Heinz pasta sauce that’s ridiculously good.

The campaign, ‘Ridiculously wrong?’, devised by creative agency, Wunderman Thompson Spain, launches on 27thSeptember, and will run until 15th of October, running across social media and key out-of-home sites in London, Liverpool, Birmingham and Manchester.

This professional campaign titled 'Ridiculously wrong or ridiculously good?' was published in Spain in September, 2023. It was created for the brand: Heinz, by ad agency: Wunderman Thompson Spain. This Outdoor medium campaign is related to the Food industry and contains 3 media assets. It was submitted 6 days ago.


Brand: Kraft Heinz 

Campaign: Tomato Ketchup Pasta Sauce

Kraft Heinz New Ventures:
· Managing Director New Ventures: Caio Fontenele
· Head of Platform New Ventures: Alessandra Sega
· Senior Growth Manager New Ventures: Riddhi Shah

Creative Agency: Wunderman Thompson Spain
· Chief Client Officer: Jose Mª Piera 
· General creative Directors: David Caballero 
· Executive Creative Direction: Pipo Virgós, Paco Badia 
· Creative Director: Gloria Hernández
· Art Direction: Marcelo Monzillo, Sergi Boixadera, Carlos Galán, Joan Bogunya
· Copywriting: Albert Xifra, Lucía Collera, Guadalupe Cabanillas, Oriol Anglada
· Production Direction: Susanna Bergés 
· Strategic direction: Ana Alonso, Pipo Virgós, Paco Badia
· Account Director: Natàlia Gasulla 
· Account Executive: Carla Pérez 
· Production company: Kiwi Bravo
· Production assistant: Narcís Rovira
· Set design: Alex la Salle
· Motion: Gerd
Media Agency: Carat
· Client Director: India Marlow-Prince
· Account Manager: Folajimi Akintola
Consumer PR Agency: Wonderland Comms
· Alison Weir
· Jamie White


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