Road to Mecca

Agency: Publicis Groupe


Centuries ago, the pilgrimage to Mecca was done on the backs of camels across long and treacherous terrain. Today, it takes just a few hours in the air - quicker and more accessible than ever before, but the rich heritage and the priceless traditions of the long and immersive journey getting there on the ground have been lost with time… until now.

This professional campaign titled 'Road to Mecca' was published in United Arab Emirates in April, 2022. It was created for the brand: Mercedes, by ad agency: Publicis Groupe. This Film medium campaign is related to the Automotive industry and contains 2 media assets. It was submitted over 1 year ago by Creative Director: Mohamed Bareche of Publicis Dubai .


Advertising Agency: Leo Burnett / Publicis Emil, Dubai, United Arab Emirates
Creative Director: Tariq Ayass
Head Of A/V Production: Shereen Mostafa
Market Acceleration Lead: Raja Sowan
Market Acceleration Lead: Tony Kayouka
Integrated Account Director: Tiya Fazelbhoy
Integrated Account Manager: Fabienne Naggear
Arabic Editor: Abdullghfar AlKhalaf
Associate Creative Director: Anton Marais
Head Of Marketing & Communications: Alexander Elsas
Marketing Manager: Yahia Zakaria
Marketing Senior Executive: Sarah Musa
Marketing Senior Executive: Haya Abu Alhaj
Director: Areej Mahoumd
Dop: Pol Orpinell
Production House: Stoked
Executive Producer: Rita El Hachem, Charbel Aouad
Producer: Elham Abi Rached
Post Producer: Nathalie El Boustany
Editor: Maria Malek
Sound & Music: Fadi Tabbal, Sary Moussa
Vocals: Julia Sabra
Colorist: Belal Hibri


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