A research based on Data to find the chromatic identity of the city throughout the analysis of its most emblematic corners and monuments. An algorithm extracted the average hexadecimal colour of the city: #FFAB60 orange. The perfect colour to create the new gin. Pantone certified it, making Seville the first city of the world with its own Pantone.
This professional campaign titled 'Searching for the Special Color of Seville' was published in Spain in April, 2018. It was created for the brand: Tanqueray, by ad agency: PS21. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: PS21, Madrid, Spain
Creative Directors: Daya Muñoz, Víctor Blanco, Jacobo Pérez
Art Director: Dani Aguado
Copywriter: Roberto González