Smiles Always Find a Way

Agency: VMLY&R


Since the COVID19 pandemic, face masks became part of our everyday lives. All of a sudden, we got used to living with our smiles behind a piece of cloth. But you don’t need to see a smile to feel it. A smile is more than a facial expression, it’s a way of standing up and dealing with the adversities of life.

This professional campaign titled 'Smiles Always Find a Way' was published in France in April, 2021. It was created for the brand: Colgate, by ad agency: VMLY&R. This Print medium campaign is related to the Beauty and Health industries and contains 6 media assets. It was submitted over 2 years ago.


Advertising Agency: VMLY&R / Red Fuse, Paris, France
Managing Director: Peter Harrison
Global Chief Creative Officer: Fred Saldanha
Chief Creative Officer: Dimitri Guerassimov
Creative Director: Vitor Menezes
Creative Director: Ricardo Dolla
Art Director: Vitor Menezes
Art Director: Melanie Forster
Copywriter: David Dominguez
Business Director: Bruno Toporovschi
Account Director: Sindy Ng
Head Of Strategy: Elizabeth Foord
Producer: Barbara Safarova
Photographer: Mathieu Membré
Retoucher: Julien Paris


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