Suit Your Every Travel Desire

School: RMIT University

'Bear-ly' Hibernating


With over 6 million active listings on their platform, Airbnb offers a variety of accommodation categories to choose from no matter what country the traveler wishes to visit. Guests also enjoy lower prices when stay durations are longer.

The " Suit Your Every Travel Desire" campaign highlights this key benefit claim using the beachfront category of AirBnB in comparison to traditional hotels.

Narrative - This hibernation season, Mr. Bear switches from 'traditional' hibernation spots and Airbnb's it. But it seems he is 'bear-ly' hibernating here.

This student campaign titled 'Suit Your Every Travel Desire' was published in Australia in September, 2023. It was created for the brand: Airbnb, by ad school: RMIT University. This Content, Design, and Digital media campaign is related to the Hospitality, Tourism industry and contains 1 media asset. It was submitted 8 days ago.


Student Name: Kyle Wu
University: RMIT University
Purpose of creation: Marketing Communications Strategy Challenge - Remote Conveyor AD

Farmers Insurance


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