Cigna insurance, a global health insurance company wants to show their different brand position while talking about the competitive benefits & conditions as well as establishing a new image that Cigna understands and wants to be truly closer to consumers.
So the idea was created to connect Thai consumer with the insight that everyone has to "take multiple roles", both bad and good at the same time with unexpected results.
This professional campaign titled 'The Casting Call' was published in Thailand in February, 2022. It was created for the brand: Cigna, by ad agency: WORKKIT bangkok. This Film medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 1 year ago by Creative Director : Adam Siriraka of WORKKIT Bangkok.
Advertising Agency: WORKKIT bangkok, Bangkok, Thailand
Creative Director: Adam Siriraka
Copywriter: Nattanan Sasisakulrak, Thitikorn Limpinuntanakul
Art Director: Intouch Siripin
Head Of Project Manager: Supansa Srisongphol
Project Manager: Somphop Srimahapothong, Atikul Songvejkasem
Production House: WITH ME Studio
Director: Rachasit Vanichrojudom
Assistant Director: Panuwat Banditnon
Producer: Fang Warangkana
Production Manager: Jutamart Foithong
Director Of Photography: Karn Uansri
Production Assistant: Varun Charaysombatcharoen
Costume Stylish: Jane Kanawiwat
Hair & Make Up Artist: Abews Ansaya
Camera Equipments: Camera Corner Co
Grip & Lighting Equipments: Tang Lighting & Grip
Editor: Tong Rachanon
Vtr: Bunker CG Post Co
Colorist: Chunya Phonwa
Sound Mixer: Banana Sound Studio