The moment before you snap, is the moment you should break

Agencies: Publicis Publicis ME


KITKAT, the iconic chocolate brand, has launched a new campaign that offers people a much needed break from those unfortunate scenarios we’ve all fallen victim to.

From online orders arriving two sizes too small and the deafening symphonies of mom’s vacuum on your only day off, to your barber’s hand slip that results in your tragic new haircut that, let’s face it, is every man’s rite of passage. KITKAT’s here to remind you to take a break, and to enjoy a moment of sweetness in the midst of chaos.

KitKat and Publicis Middle East, Dubai launch the campaign’s first wave of communication in Iraq, returning to people’s TV screens with the brand’s much-loved humour, connecting to Iraqi audiences and across the Middle East with locally relevant insights, proving once again how a chocolatey break can help uplift your mood.

Produced by GoodPeople and directed by Omar Shawky, the campaign’s witty films are spread across digital and social platforms with snappy shorts. Soon to be launched in Morocco, as well as various countries within the MENA region, KITKAT reminds people that sometimes a little BREAK is all you need.

This professional campaign titled 'The moment before you snap, is the moment you should break' was published in Iraq, Morocco, and United Arab Emirates in May, 2023. It was created for the brand: KitKat, by ad agencies: Publicis and Publicis ME. This Digital medium campaign is related to the Confectionery, Snacks industry and contains 2 media assets. It was submitted 5 months ago.


Senior Brand Manager : Ghaith Hamed
Brand Manager: Bishara Touckly
Chief Creative Officer : Rafael Augusto
Creative director : Mohamed Bareche
Senior Art Director : Mohamed Youssef El Naggar
Senior Copywriter : Hani Mohsen
Art Director : Raef Baskharon
Business Lead : Maya Khammar
Account Manager : Jean Pierre Deaibes

Tashkent Transp...
Marriott Bonvoy


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