The Peach

Agency: SMALL


Esselunga, Italy's leading grocery store chain, have launched “The Peach” - a new national TV campaign - to communicate their new message: "Your groceries are more than just groceries.”

Whether you go to the grocery store to buy food for your Sunday lunch, ingredients to make a cake, fresh fruit, or simply some basil, there is a story behind every item you put in the cart.

“The Peach” tells a sweet story through the eyes of a little girl: a gesture, done with the simplicity and ingenuity typical of children, will surprise the viewers in a story filled with tenderness.

This professional campaign titled 'The Peach' was published in Italy in September, 2023. It was created for the brand: Esselunga, by ad agency: SMALL. This Film medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted 7 days ago by Brooks: Zoe.


Agency: SMALL New York
Executive Creative Directors: Luca Pannese, Luca Lorenzini
Creative Director: Paolo Montanari
Managing Director: Alberto Scorticati
Account Manager: Chiara Guadagnini
Production Company: Indiana Production
Executive Producer: Karim Bartoletti
Senior Producer: Silvia Bergamaschi
Head of R&D: Giampaolo Rossi
Director: Rudi Rosenberg
DP: Giacomo Frittelli
Set design: Fabienne Arzul
Costumes: Sara Costantini
Editor: Julien Panzarasa
Post producer: Alice Bellini
Colorist: Lorenzo Ameri
PostProduzione Video: Proxima
Original Music: Alessandro Cristofori & Diego Perugini for Stabbiolo Music
Cello: Agnese Menna
Post Production Audio: Bravagente


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