Toyota USA

The Search

Agency: Conill

The Search


During this busy holiday season, Toyota shares a heartwarming Christmas story of family connections that transcend generations. “The Search” is a beautiful story of a grandfather and granddaughter on a holiday road trip to find Santa’s house.

The young girl, Sophia, genuinely believes in the magic of a map she drew herself that will lead them to their destination. Traveling down a back-country road in the family Sequoia, she eagerly directs her willing grandfather where to go. While the mission proves daunting, the two share a special uplifting moment together on their adventure, bringing to life the message that magic exists when we are together, and Toyota is there to celebrate those moments. The spot was directed by award-winning director Peter Thwaites.

“The narrative demonstrates the unbreakable emotional bonds that bind Hispanic families, where the connection between different generations transcends language,” said Conill Chief Creative Officer Veronica Elizondo. “Sophia and her grandfather represent this natural relationship and sense of togetherness that brings joy, and keeps Hispanics moving forward.”

This professional campaign titled 'The Search' was published in United States in December, 2022. It was created for the brand: Toyota USA, by ad agency: Conill. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted 10 months ago by Chief Communications Officer: Chris Traina of Conill.


Advertising Agency: Conill, USA
Production Company: The Corner Shop, Los Angeles, USA

Chief Creative Officer: Veronica Elizondo
ACD Art Director: Alejandro Egozcue
ACD Copywriter: Nicolas Soto
ACD Copywriter: Daniel Del Toro

VP Director Of Production: Carlos Barciela
Director, Content Production: Krysta Rosales
Sr. Producer: Amber Ventris

VP, Director of Business Affairs: Valentina Dostal
Business Affairs Supervisor: Maria Bardales
SVP/Director of Team, Content and Platform Mobilization: Sandy Mayer
Project Manager: Jacob Munoz

Managing Director: Ana Rodriguez
VP, Management Director: Anabel Ordonez
Account Director: Courtney Corbett
Account Supervisor: Callie Parish
Account Executive: Andy Garcia

VP, Media Director: Diana Stumvoll
Group Media Director: William Formeca
Media Supervisor: Alexandra Contreras
Associate Media Director: Nancy Bueno-Shoats

Chief Strategy Officer: Laura Semple
VP, Group Director of Strategic Planning: Alejandro Oszust
Associate Planning Director: Caroline Hayward

Chief Communications Officer: Chris Traina
Director of Public Relations: Delia Lopez

Production Company: The Corner Shop
Director: Peter Thwaites
Director of Photography: Adam Arkapaw
Production Designer: Brock Houghton
Executive Producer: Jay Shapiro
Line Producer: Susie Greene-Tedesco

Editing Company: Work Editorial
Editor: Stewart Reeves
Executive Producer: Remy Foxx
Producer: Gabrielle Page
Assistant Editor: Jennifer Losch

Color Grade: Company 3
Color Artist: Tom Poole
Senior Producer, Short Form: Shannen Trout
Executive Producer: Connor Callaghan

VFX & Finishing: Company 3
Lead Flame Artist: Wensen Ho
VFX Supervisor Vernon Wilbert
Flame Artists: Sean Wilson, Cecile Tecson
Matte Paining: Brandon Rachel
Lead CG/ FX: Kyle Martin
Set Supervisor: John Goffoni
Finishing Producer: Brian Buxton
Executive Producer: Connor Callaghan

Music Arrangement & Composition: Asche & Spencer
Sound Company: Lime Studios
Sound Design: Michael Anastasi
Sound Mix: Dave Wagg
Producer: Cassie Underwood/ Michael Baran
Exectuive Producer: Susie Boyajan


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