The Urus in its Element


The Lamborghini Urus is the ultimate SUV, designed to conquer any terrain and deliver thrilling performance in all conditions. In the new campaign, "The Urus in its Element," Lamborghini showcases the Urus's versatility and capability in a variety of challenging environments.

From the snow-capped peaks of the Alps to the sandy dunes of the Sahara Desert, the Urus is shown mastering every challenge with ease. The campaign highlights the Urus's impressive performance, luxurious interior, and cutting-edge technology.

The campaign also features a diverse cast of characters, from professional athletes to everyday adventurers. This shows that the Urus is the perfect vehicle for anyone who wants to experience the thrill of driving in any environment.

The "The Urus in its Element" campaign is a powerful and inspiring showcase of the Lamborghini Urus. It is a reminder that the Urus is more than just a luxury SUV; it is a vehicle that can take you anywhere you want to go, in style and comfort.

This student campaign titled 'The Urus in its Element' was published on September 22, 2023. It was created for the brand: Lamborghini, . This Design, Digital, and Outdoor media campaign is related to the Automotive industry and contains 1 media asset. It was submitted 11 days ago.


Advertising Agency (School): Graphic School
Art Director: Ahmed Gamal
Copywriter: Hossam Atef

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