Penguin Classics

They Need To Exist

School: One Minute Briefs


By recreating the Penguin Books logo in real life, our campaign emphasizes the importance of preserving the natural world and protecting the planet's wildlife. The penguin in the logo is an important symbol of the environment, and the recreation of the logo in real life serves as a powerful reminder of the beauty and fragility of the natural world.

The text on the visual reads "They need to exist," which echoes the core message of the campaign. The message emphasizes the need to protect wildlife and their natural habitats from extinction, and the importance of taking action to preserve these vital species for future generations.

The use of the Penguin Books logo in the campaign is a clever and effective way to draw attention to the importance of wildlife conservation. By associating the iconic brand with the cause of protecting the environment and wildlife, our campaign is able to reach a wider audience and raise awareness for this important issue.

This student campaign titled 'They Need To Exist' was published in United Kingdom in March, 2023. It was created for the brand: Penguin Classics, by ad school: One Minute Briefs. This Digital, Outdoor, and Print media campaign is related to the Agency Self-Promo and Public Interest, NGO industries and contains 1 media asset. It was submitted 6 months ago by Copywriter: Arun Anoop.


Copywriter: Arun Anoop
Designer: Arun Anoop


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.