GQ Apparel


Agency: Rabbit's Tale


Rabbit’s Tale and GQ Apparel literally “KICK-OFF" the new anti-odor socks in the campaign “SMELL KICK!”

Rabbit’s Tale, Thailand’s norm-breaking experience agency has teamed up with GQ Apparel, the innovative tech apparel brand, to introduce the revolutionary GQ SMELLBLOCK™ Socks designed with a new technology to combat the unpleasant foot odor during important moments in life.

Rabbit’s Tale and GQ Apparel have collaborated to create a powerful and hilarious video ad campaign called “SMELL KICK!” Consisting of six captivating episodes, this campaign dares to confront the issue of smelly feet head-on, addressing situations that has been long left unspoken in public discourse. Whether it's dining out, engaging in sports activities, or at home, these commercials fearlessly expose the challenges caused by foot odor, which not only kicks into the nose of those surrounding people, but also kicks away bigger matters in their life.

By bringing the issue to the public forefront, these hilarious commercials not only entertain viewers but also make them realize they are not alone in this struggle. With the witty humor and relatable scenarios, this campaign resonates with viewers with more than 1M views in 24 hours. Consumer also use these videos as a message for their Facebook friend with stinky feet, by sharing them video online resulting in more than 20k shared organically.

Let’s witness the hilarious kick-ass (or to be more accurate, ‘kick-nose’) experience in “SMELL KICK!” video ad campaign. Visit and kick away the bad odor with GQ SMELLBLOCK™ Socks.

This professional campaign titled 'SMELL KICK!' was published in Thailand in September, 2023. It was created for the brand: GQ Apparel, by ad agency: Rabbit's Tale. This Digital and Film media campaign is related to the Fashion industry and contains 2 media assets. It was submitted 4 days ago by Corporate Communication Officer: Kanokwan C of Rabbit's Tale Company Limited.


Client: GQ Apparel
Agency: Rabbit’s Tale
Chief Executive Officer : Sunard Thanasanaksorn
Managing Director : Sakunnapak Chaipracha
Executive Creative Director : Papop Chaowanapreecha
Creative Director : Arnon Kantawang
Art Director : Achiraya Wongtrirat
Copywriter : Sujinun Jirawatt , Kanyanat Ukhlib
Executive Director of Strategic Planning : Nathanit Tantanapornkul
Strategic Planning Manager : Marwin Mamai
Group Account Director : Dechakorn Amornwachirabodee
Senior Account Manager : Nattha Srivicha, Nattawut Methithawat
Associate Project Management Director : Chanok Thongdee
Senior Project Management : Thanyaporn Damprasert
Director : Rong Soralamp
Production House : Home Run Film


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